TRENDS THAT AFFECT THE FLEXIBLE PACKAGING
Technological innovation, sustainability concerns, and attractive economics stood among the reasons for the phenomenal growth of flexible packaging in the last two decades. Growth in the packaging industry is currently being driven by two megatrends: global population growth and the expanding middle class, as their demands are shifting, changes and trends have a significant impact on packaging innovation and its supply chain.
Below Mentioned are some of the biggest business drivers for flexible packaging engagement.
PRESSURE AGAINST PLASTICS
Packaging value chain players, including the public, are expected to push for less single-use plastic waste, as consumers’ sentiment shifts to “health and protection first” making them change their views on packaging to be more hygiene-focused rather than sustainability-focused. Flexible packaging means long-lasting and less environmental impact than the usual packaging formats that monopolize the ledge.
E-COMMERCE AND CONVENIENCE
The rise of e-commerce and the increasing need for convenience are forming new B2B and B2C customer anticipation. Home delivery businesses are experiencing a massive boost during the pandemic and also throughout the era, fresh produce in packaging is being purchased and consumed by different means, requiring additional shipping and packaging protocols. Flexible packaging specifically reduces shipping weight and even gathers the number of products shipped in an identical volume, providing benefits to all stakeholders and collaborators of an e-commerce business.
COMFORTING ESSENTIALS
As life is racing with furious demeanours, society has no time to show any patience and attention towards anything that seems to go against the regulations of making life better, The ultimate goal is to make the better of the products that are already in use, without creating any false effect or frustration from the productions’ side and consumers’ side.
The demand for everything related to the delivery of that product including shipping, shopping, and delivering must be consistent with the purpose with respect to increased personalization, convenience, health, and affordability, Flexible packaging understands both sides of a consumer’s interaction with a product, to ease the supply chain.
STAYING AHEAD OF THE TRENDS
With respect to stylish designs and trendy packaging, flexible packaging companies offer a wide variety of packaging solutions that will charm out the manufacturers, likewise, consumers.
SUSTAINABILITY
Talking about the material to energy consumption, flexible packaging has to offer a good answer that old packaging stood out to be recyclable or even perishable. These materials will reduce the carbon footprint and will gradually seem to be more appealing to environmentally conscious customers. Apart from that, this can be used the advantage to seek more attention from the public as society is more concerned about the futuristic visions of the environment and their ways to preserve it.
IMPRINT AS ‘THE FLEXIBLE PACKAGING’ COMPANY
For businesses of all levels and areas, it can be tough to keep up with the big companies when it comes to providing flexible packaging as an offering. But with Imprint Packaging, you don’t have to sacrifice quality or shelf-life. We offer flexible packaging that can help you compete and stick with the big companies, no matter what industry you’re in. Plus, our packaging is designed to appeal and to delight your target audience and give them exactly what they want without a second guess. Our team of experts design all of our packaging pouches to meet industry norms, expectations, demands, and standards.
With the feature of being leak-proof, adjustable, customizing and appealing, Our team take a special amount of care when it comes to following and going ahead of the trends, We make sure our products are sustainable, eco-friendly and aware of every possible parameter to be reached.
So level the playing field and give your customers what they deserve with the best food packaging around with Imprint Packaging.
To learn more about product packaging or any of the other marketing products we offer, contact us today.